You have an inexplicable urge to consume vast amounts of 'Fiji Water'. Seriously at what point did £1.25 a bottle become a reasonable investment. Yet I am convinced it tastes better-it fell as rain before the industrial revolution don't you know. This means that the rest of you are drinking water filled with smog and all the other rubbish that has crept into the atmosphere. I on the other hand get the real deal-true pure water. Allegedly.
Still I'm a sucker for marketing.
Perhaps it reflects something deeper however. According to Steve Schmidt (John McCain's campaign strategist and former campaign consultant to Bush, Cheney & Schwarzenegger)
"among independent voters there are life styles and behaviours that identify them as Republicans or Democrats. For example, the GMC Yukon is a Republican vehicle, and Volvos and Subarus are the most Democratic vehicles. Republicans have Fiji water preferences, versus Democrats who have Evian water preferences"
Given the fact I'm not American, this is a bit academic but he is right about one thing, given the opportunity I would back McCain. Evian is naive in my book.
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